Week 3 EOC - My Demographics

Millennials market makes up almost thirty percent of the adult population in the United States. This group is the most educated, diverse, and technology-proficient generation ever. Most of their media consumption is online, including reading news and watching television shows. Millennials have formidable purchasing power, but they distrust advertising and are more likely to listen to their peers regarding product decisions. This group also considers social issues such as sustainability, human rights, and fair trade before making a purchase. Brands like TOMS Shoes and Warby Parker appeal to this group because they offer social value and align their brands with a higher purpose. These brands also invite participation and co-creation, both of which appeal to Millennials. I am Millennial and it really does relate to me, all of it. I am very tech proficient. The only television that I watch is online which is Netflix. It's so much easier. I have it on my laptop and on my phone and on my Apple Tv. We millennials like things easy as it is with technology now a day. We love buying online, but we still overthink it since we don't like wasting money on stuff that is not worth it. But most of the time we waste our money in things we don’t really need. We are lazy and big procrastinators.

Week 3 EOC - Making Money for Good

Johnson & Johnson is a company that gives for profit. They help four different things. They do the "Saving and Improving the lives of Women and Children", Preventing Disease in Vulnerable Situations", "Strengthening the Health Care Workforce" and they have Community Programs in New Jersey. They take care of people worldwide like North America, Latin America, Africa, Europe & Middle East and Asia Pacific. Johnson & Johnson donates $2 for every $1 an employee donates to eligible nonprofits. In 2015 they donated $157.1 Million. They keep growing as a company since they are doing this kind of profit. It benefits them for their taxes but still they are doing something beneficial for everyone which is what every big company should do. They care about others as much as we care for our babies and that’s why we shop their products to take care of our babies because their products are all natural and not harmful for the babies. They have cared about the women since they have products for babies they thought it would be good to help moms around the world. They also help strengthening the welfare program so the mothers would find jobs faster to be able to provide their babies with everything that could possibly need. By having so many corporations worldwide it benefits them even more. 

Week 2 EOC: Boston Consulting Group - Video Games

Videogames have been going down in business because of technology nowadays. We have everything on our phones, television, we don’t really need anything else since our smartphones have the same games, maybe not in the full versions, but it’s satisfying. And it is also way better for our parents since they don’t have to spend extra money on games, or consoles. Which is a big benefit for them since xbox, playstation’s, wii, nintendo’s and specially all the games we would want are all up there. The games are $40 and higher. The consoles are $400 and up. The turnabout is rippling out to companies such as online retailer Amazon.com Inc. Last week, Amazon blamed weak quarterly results from its media business on a decline in videogame sales. Nowadays we have ipads and tablets which we can take anywhere we want, just put in a bag or purse and keep walking. The millennials are very tech-savvy and also like things to be easy. If we were to spend a night at a friends and would like to take our xbox or playstation it would be more trouble, since it’ll be disconnecting the console, bringing the remotes, the games you want to play and all the cables. While the videogame industry had hopes of posting double-digit revenue growth this year, analysts now predict flat to 5% growth from $11 billion in 2008. Then connecting them again when you get there and disconnect it again when you leave and connect it again when you get back to your house. With a tablet and/or ipad, you just need the charger and that’s it. 

Week 1 EOC - My Voice

My name is Karina Gonzalez, I am a Fashion Stylist who is inspired by bringing the sexiness out of every person, make them feel comfortable with who they are and what they have to offer. I like to style every person depending on their body type and style. Sometimes their budget is a struggle but there’s always something they can get with their budget. And that is my goal, make them happy with what they bought and not feel limited with it, own it and love it. I love when customers tell me that they haven’t worked with someone so patient and understanding and just thank me for everything. I love when customers leave with a big smile on their face because they found more than expected. I am the kind of sales associate that doesn’t look to sell the highest priced items, but what would look good in them and what I think they would totally love. 

Week 1 EOC - Great Customer Service

I’ve had great customer service in Victoria’s Secret. They have amazing return policies and they just want to help you in every way possible. I applied for their Credit Card and they’re always on top of you in a good way, they send me $20 Gift Cards all the time, they send me deals and plus by using the Credit Card I accumulate points and every time I reach certain amount of points they send me more gift cards and I’ve upgraded to the black card in less than 5 months which is great. I keep building up my credit and get rewarded for it as well. They have great perks by signing up and using their Credit Card. I use it pretty often. Their quality is amazing, underwear is very comfortable and they all styles possible for those that have preferences. Their bras are a big variety as well. Lined, unlined, padded, not padded, etc. They also have the service where you can order something in store if they don’t your size and they throw in the free shipping. You can order online but you’ll have to pay for shipping, unless you have the black card like me, shipping is free. They also have the option of if you’re buying for someone else as a gift, it asks you if it’s a gift and then you pick out a box and the wrapping which is pretty amazing that they actually have that option. I have never seen that option in buying online. They make it very pleasing for the customer, very easy. They just want the customer to have a lifetime experience that’ll make them come back and shop more.